74 East Advisory

— Finance & Accounting Partner · Built for Growth-Focused Businesses

Accounting and finance, built around your growth.

We provide accounting, bookkeeping, reporting, and financial advisory services to growth-focused businesses — delivered by a dedicated team with the structure, expertise, and technology to scale alongside you.

Why 74 East

Why growth-focused businesses work with us

Deep Expertise, Powered by Technology

A team of domain experts leveraging advanced technology to deliver efficient accounting, bookkeeping, and finance solutions for businesses of every size. The result is a seamless blend of human expertise and technology — helping businesses scale with smarter financial management, reporting, and compliance systems.

A Dedicated Team, Not a Solo Contractor

Every engagement has a named lead and a supporting analyst team. Defined roles, clear accountability, no single point of failure — so your finance function never depends on one person.

Cross-Industry Experience That Adapts to You

Our accounting and finance consulting services are backed by years of cross-industry experience. From startups to well-established corporations, we adapt to your evolving requirements — delivering the financial clarity your business needs to move forward.

Built to Scale With Your Business

Our engagement model expands as you do. Add entities, add services, add reporting layers — without rebuilding the relationship from scratch. You grow; we grow with you.

What we do

A complete finance and accounting function, built around your goals

From day-to-day bookkeeping to board-level reporting, we cover the full scope of your finance function — so your leadership team can focus on running the business.

  • Full close execution targeting Day 10 of every month
  • P&L, Balance Sheet, and Cash Flow Statement delivered as a package
  • Bank, credit card, and loan reconciliation
  • Variance analysis vs. prior month with written commentary
  • Documented close checklist — same process, every month

Who we work with

Built for businesses at every stage of growth

Whether you’re an early-stage business getting your books in order, or an established operation that’s outgrown its current finance setup — we step in as your finance team and build the function your next phase requires.

Early-Stage & Scaling Businesses

Clean books, structured reporting, and cash visibility from the start — so you're never making decisions in the dark as you grow.

Established & Multi-Entity Operations

Complex entity structures, consolidated reporting, and compliance-ready financials — managed with the rigour your business demands.

Businesses in Transition

Outgrowing your current setup, preparing for investment, or restructuring operations — we bring order, clarity, and a finance function that's ready for what's next.

How we work

Structured from day one. Embedded for the long term.

Every engagement follows a defined framework. No ambiguity about who does what, when — and no ramp-up time wasted.

01

Conversation

We learn your business, your current financial state, and where you need to get to. You get an honest picture of fit and a clear outline of what working together looks like.

02

Month 1: Stabilise

We establish the foundation: clean books, reconciled accounts, entity mapping, and your first structured close within 30 days.

03

Month 2: Accelerate

We expand scope: cash flow forecasting, management reporting, and any additional services brought into full monthly cadence.

04

Ongoing: Embedded

You have a dedicated finance function. Monthly close, proactive advisory, and a team that knows your business as well as you do.

Contact

Let’s talk about your finance function.

Every engagement starts with a conversation. We’ll understand where you are, what’s holding your finance function back, and what the right path forward looks like for your business.

  • No commitment required
  • Response within one business day
  • Confidentiality guaranteed

We respond to every inquiry within one business day.